Atlantic Business Systems

On Hold Messages providers can provide messages on hold for various businesses to improve their bottom line.

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Up Sales – and – Addons 

48% of callers feel they waited longer when they hear no sound

In the competitive world of business, even a slight advantage can mean building a better bottom line. No one likes to be kept waiting, especially when they’re on the phone. As a business owner, you understand the importance of keeping your customers engaged and satisfied, even when they’re on hold. That’s where Message on Hold services come into play. With custom messages and music tailored to your brand, you can turn those minutes of waiting into opportunities for growth and customer satisfaction. In this article, we’ll discuss how Message on Hold can benefit your business and explore the steps to implementing it effectively.

Why Choose Message on Hold Services for Your Phone System?

Message on Hold offers a variety of benefits that can help your business thrive. Here are just a few reasons why you should consider implementing it:

1. Keep callers on hold longer: With professionally recorded messages and music, you can create an engaging and pleasant environment for your callers. This keeps them on the line longer, reducing the likelihood of hang-ups due to impatience or frustration.

2. Increase credibility: A well-crafted Message on Hold can make your business sound more professional, friendly, and competent. This helps build trust with your callers and sets the stage for positive interactions. With phrases like “Family owned and Operated in business since 1989” your customers will have greater trust in your organization.

3. Drive additional sales: By promoting special offers, new products, or services in your on-hold messaging, you can encourage callers to make additional purchases or inquire about other offerings.

4. Increase average ticket size: When you provide valuable information about your products or services through your Message on Hold, you can help customers make more informed decisions, leading to higher average sales per call.

5. Reduce frustration from dead air: Silence during hold times can be frustrating for callers, leading to negative experiences. Message on Hold services can help eliminate this dead air and keep your callers entertained and informed.

Implementing Message on Hold for Your Business

Ready to start reaping the benefits of Message on Hold services? Here’s a step-by-step guide to getting started:

1. Find a reputable Message on Hold service provider: Look for a company that specializes in creating custom on-hold messaging for businesses. They should have experience working with businesses like yours and be able to provide a complete turn-key solution.

2. Request a quote: Reach out to your chosen provider to discuss your needs and request a quote. Be sure to ask about any additional services they may offer, such as professional voice talent or custom music.

3. Develop your messaging strategy: Work with your provider to develop a messaging strategy that aligns with your brand and goals. Consider what information you want to convey, any promotions or special offers, and how often your messaging should be updated.

4. Choose your music: Select the right music to complement your messaging and create a pleasant atmosphere for your callers. Your provider should offer a range of options to suit your brand and target audience.

5. Implement the system: Once your messaging and music have been developed, your provider will help you implement the system with your existing phone infrastructure.

6. Monitor and update: Regularly review the performance of your Message on Hold system and update your messaging as needed to keep your content fresh and relevant.

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